E-Digital Group

Our Story

2011

Established

100+

Years of Collective Expertise

100+

Projects Completed

8

Skilled Professionals

E-Digital Group was started in Los Angeles, CA in 2011 bringing together a small core of exceptionally talented individuals spanning a range of proficiencies such as design and UX, front-end and server side development, e-commerce and email development.

Our primary focus was offering consulting and development services to other larger digital agencies providing assistance in areas where they maybe lacked the resources or in-house skills to tackle certain projects.

This was a very successful model that allowed us to work on some very exciting and high profile clients such as Walmart, Call of Duty, Beats-By-Dre, Sony, Intel, Petersen Automotive Museum, Palms Casino and Arizona Public Service amongst others.

We provided services such as User Experience Design (UX), HTML / CSS development, email design and implementation, e-commerce websites (DemandWare), web application development and content management integration with tools such as Adobe Experience Manager, Drupal and ExpressionEngine.

Our long term experience allowed us to work effectively with other agencies as all of us had spent many years working in-house in product development and client facing roles. We understood the ethos and workflow of large agencies so on-boarding was usually minimal.

In 2019 the decision was taken to move to Charlotte, NC. Since this move our focus has moved to working directly with businesses large and small, offering all the same skill sets but focusing on helping businesses to understand what is possible with modern web technologies.

With the rise of Artificial Intelligence we now find ourselves working more with companies to help streamline their business processes, cutting costs, developing training platforms and improving their customer retention through improved support.

We believe in being Lean. We take ideas, test them, polish them, and then develop them. This approach delivers a higher quality product with a reduced time to market.

Reach out to me directly at alex@e-digitalgroup.com to see how we can help your business achieve its goals.

E-Digital Group

Our Values

Research

At E-Digital Group, we pride ourselves on more than just delivering cutting-edge digital solutions. Our approach centers around a deep commitment to understanding our clients’ businesses at their core. We believe that only by fully grasping the nuances of your goals, challenges, and market environment can we tailor solutions that truly meet your needs.

Quality

Ensuring quality is at the core of everything we do. Every line of code, design component, and interaction is crafted with the highest standards in mind. We understand the significance of your investment and are dedicated to consistently surpassing expectations without ever compromising on excellence.

Support

Our relationship with clients doesn’t end when a project is completed. We believe in offering on-going support, ensuring that your digital assets continue to evolve and perform at their best as your business grows. Whether it’s adapting to new technologies, addressing technical issues, or providing ongoing consultation, we’re here to support your business for the long haul.

E-Digital Group

Our Team

Leadership

Alex Hobday

CEO & Founder

Alex is a highly experienced product manager and web developer with a broad academic background including a BA (Hons) Ancient History & Archaeology and a MSc IT. Since graduating in 2000, Alex developed his skills at top agencies across London, New York, and Los Angeles, collaborating on high-profile projects for brands like Weetabix, Discover Card, Call of Duty, Sony and Beats by Dre. His passion is helping clients achieve their goals and bringing a creative and analytical approach to delivering compelling digital experiences.

Vivek Thumar

CTO & Lead Developer

Vivek is an accomplished full-stack developer with over nine years of experience building scalable web applications. Proficient in the entire development lifecycle, he architects robust backend systems tailored to diverse industries like e-commerce and healthcare. Vivek excels in collaborative environments, consistently transforming innovative ideas into effective digital solutions that align with client goals.

Associates

Nate Marcus

Senior Designer / UX

Senior Animator and Design Lead with a 20 year track record in both corporate environments and streamlined startup environments, enhancing brand presence through video and social media content / promotional materials.

Danilo De La Rosa

Marketing Manager

Marketing executive with 15+ years of experience driving go-to-market (GTM) strategies and growth initiatives for fast-paced technology companies across DTC and B2B sectors. Amplified ROAS and reduced customer acquisition costs by planning and managing multi-million-dollar ad budgets for Brave, Lastminute.com, and Platform.sh. Orchestrated marketing campaigns to fuel brand positioning and revenue growth in competitive landscapes, including SaaS, Fintech, Travel, and Web3.

JD Vaghela

Full Stack Developer

JD is a highly experienced Full-Stack developer. After graduating from Gujarat University in 2012 he took a role with 6 Berries and quickly rose to become senior manager. In 2022 JD decided to go out on his own and hasn't looked back since. He has worked on a wide range of projects from small business websites to large scale e-commerce platforms.

Piyush Patel

CMS / PHP Developer

Piyush is our CMS / PHP expert. He's the glue that keeps our Wordpress and ExpressionEngine client sites up and running, patched and secure. If you need custom Wordpress or ExpressionEngine work he is your man.

Nikita Serbsky

Database Specialist

A database specialist with a degree in technology from the prestigious Moscow Institute of Physics and Technology, Nikita brings deep expertise across a wide array of database systems. With extensive experience in Oracle, SAP, Microsoft SQL Server, MySQL / MariaDB, and more, Nikita is skilled at managing, optimizing, and securing complex data environments. Known for a meticulous approach and a problem-solving mindset, Nikita ensures that data solutions are not only efficient but also resilient and scalable.

Naresh Mungpara

AI Specialist

I'm a seasoned AI consultant with more than 7+ years with a robust background in developing and deploying cutting-edge generative AI solutions. With a deep understanding of open-source AI models and extensive experience in machine learning and deep learning frameworks like TensorFlow and PyTorch, I am well-equipped to lead your team in optimising and deploying solutions on AWS, GCP, Azure, etc.