The Brief

Alpha Canvas, a premier canvas and awning company in Charlotte, needed a new website to showcase their products and services. Their existing site was outdated, partially broken and not mobile friendly. They wanted a modern, user-friendly website that would attract new customers and better profile their product offering.

The client had some core requirements: a responsive design that would look great on any device; ease of navigation; and a clean, professional look. The site needed to be easy to update and maintain, allowing Alpha Canvas to showcase their latest projects and products.

The main goal for the new site was to increase customer engagement and drive more leads.

The Solution

At EDG, we're strong advocates of static websites due to their speed, security, and simplicity. Static sites don't rely on databases or external services to generate content, making them faster and more secure. Website performance is a crucial factor in Google's ranking algorithm, and a faster site translates to better search engine visibility. Additionally, static sites reduce development complexity and hosting costs.

One specific client requirement was the ability to manage product photos independently. We chose Cloudinary, a cloud-based image and video management service that allows easy uploading, storage, manipulation, and delivery of media in the most efficient and optimal way.

The Result

The new website has been a game-changer for Alpha Canvas. The sleek, modern design and user-friendly interface have significantly boosted customer engagement, leading to a dramatic increase in enquiries. Within just 30 minutes of launch, the client received their first enquiry. In the 3 months since launch, the site has generated over 110 enquiries, that's more than one a day!