Mile-Hi Skydiving
The Brief
Mile-Hi Skydiving, the premier skydiving center in Colorado, urgently needed a website overhaul. Their old site was outdated, difficult to navigate, and not optimized for mobile devices. They wanted a fresh, modern website that would attract new customers and deliver a seamless experience across all platforms.
During our discussions, it became clear that their back-office team was overwhelmed with handling basic inquiries and booking requests. We proposed a solution that focused on providing visitors with easy access to key information and implementing an online booking tool. This would not only improve the customer experience but also free up staff to handle more complex tasks.
It also came to our attention during the build that the client was relying on USB memory sticks to transfer photos and videos of customers' skydives to customers. This outdated approach was both costly and time consuming, requiring customers to wait for their media. We suggested integrating a cloud-based media management system to streamline the process and provide customers with instant access to their photos and videos acceisble through a new customer portal.
The Solution
At EDG, we're strong advocates of static websites due to their speed, security, and simplicity. Static sites don't rely on databases or external services to generate content, making them faster and more secure. Website performance is a crucial factor in Google's ranking algorithm, and a faster site translates to better search engine visibility. Additionally, static sites reduce development complexity and hosting costs.
One specific client requirement was the ability to manage photos independently. We chose Cloudinary, a cloud-based image and video management service that allows easy uploading, storage, manipulation, and delivery of media in the most efficient and optimal way.
The new customer portal for sharing digital media was a massive improvement. We coded a Dropbox style sync tool that allowed video editors to simply save files to their local drive and have them automatically uploaded to the cloud. This streamlined the process and provided customers with instant access to their media.
The Result
The new website has been a game-changer for Mile-Hi Skydiving. The sleek, modern design and user-friendly interface have significantly boosted customer engagement, leading to a dramatic increase in bookings. Within just 30 days of launch, the site generated booking requests totaling $200,000, even during the off-season.
The responsive design ensures the site looks great on any device, providing users with a seamless experience whether they’re on desktop, tablet, or mobile. The integrated email system has improved customer communication, increasing engagement and retention.
The numbers speak for themselves: a 200% increase in website traffic, a 25% increase in bookings, and a 15% improvement in customer satisfaction. The new website has revolutionized Mile-Hi Skydiving's online presence and set the company up for continued success in the digital era.